Paul Iaffaldano has over 32 years of experience building companies. Most recently he serves on the Advisory Board of Blinq Media as it became one of the world’s most successful social media advertising platforms.
Mr. Iaffaldano was EVP and General Manager of The Weather Channel Media Sales Company, where he was responsible for all advertising revenue functions of The Weather Channel Companies, including cable TV, online, mobile and international. Under his leadership, the company consistently outperformed the industry revenue growth metrics and was recognized by customers as the leading sales organization in both television and online industries. He also co-chaired the Interactive Advertising Bureau (IAB) privacy committee though difficult data ownership negotiations. The company was successfully sold to private equity for $3.6 billion in September 2008.
In 1997, Iaffaldano was part of the weather.com launch team. The organization went on to introduce many new firsts in the online advertising space including many that were adopted by the IAB. Iaffaldano was a founding board member of the Wireless Advertising Association (now known as Mobile Marketing Assoc.).
As VP of advertising sales at Travel Channel cable network, he doubled revenue by introducing new revenue streams. In 1997, the company was successfully sold to Discovery Communications for $400m (4 times purchase price in 1993).
At Walt Disney Company, Iaffaldano helped launch the magazine publishing division, with a wide range of titles including the award winning “Family Fun” magazine.
He also has extensive experience in the advertising management field, working with Kraft-General Foods, Celestial Seasonings, Quaker Oats, General Mills, Anheuser-Busch, Coca Cola and Sears Roebuck. He won a Gold Effy Award from the American Marketing Association for his work on Celestial Seasonings.
Iaffaldano holds an MBA from Loyola University and a BA degree from Wittenberg University.