Stax - Fulcrum

Integrated Payment Platform

Developer of an integrated payment platform designed to simplify the overall payment experience for business owners. The Company offers a payments Application Programming Interface to manage financials, payments, invoicing, inventory, sales data as well as customers, enabling clients to meet their payment needs.

“Build a good business and the outcome will come.”

Location

Orlando, Florida

Sector

B2B Software

Leadership

Suneera Madhani, CEO

Sal Rehmetullah, COO

Board Members

Philip Lewis

Jim Douglass

Exited To:

November 2020

The Right Experience: Our partners offered a combination of experience in fintech and scaling B2B software which helped us think critically about product expansion, go-to-market, and an emphasis on culture that remains true today.
The Right Support: By leveraging Fulcrum’s connections, Stax filled five crucial roles that were imperative to the business scaling. As engaged partners, board meetings became strategy sessions and thought exercises about where to focus time and energy going forward, not bringing everyone up to speed on what happened. Twelve months after the initial investment, Fulcrum demonstrated their confidence in Stax’s execution by doubling down to further accelerate the growth of the business.
The Right Relationship: In times of uncertainty there was a great bond of trust between Fulcrum and Stax. For example, as markets were pulling back and competitors cut ad spend, Stax’s metric-driven approach told them to spend more and received support from Fulcrum to dramatically increase their marketing budget which generated significant ARR growth.

Initial Investment

$5 Million

Follow-on Investment

$10 Million

Leadership Connections

5 Executive Hires

Product Expansion

Became a Payment Facilitator